2023CTV Network Identity
From Concept to Heartfelt Connection: Branding CTV TV Network
CLIENTCTV Network
CategoryChannel Branding
Scope of work
Concept Design Design Strategy Graphic Design Visual IdentityGuidelines Motion Design CaseDiscover the art of heartfelt branding with Starlight Creative as we unveil our collaboration with CTV, a new Polish TV network aimed at captivating young women audiences. Tasked with crafting a brand identity that resonated with the target demographic, we embarked on a quest to unlock the key emotion: love. Drawing inspiration from this powerful sentiment, we centered our design concept around the universal symbol of the heart shape. From the logo to every intricate detail of the network's design elements, including numbers, navigation menus, and IDs, the heart motif became the heartbeat of the brand, infusing every aspect with warmth, authenticity, and connection. Join us as we celebrate the transformative power of design in forging meaningful relationships with audiences through the heart of CTV TV Network.
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Credits:
Concept: Andrii Kurylo
Art direction: Andrii Kurylo
Motion: Stas Pakhomov
Digital: Vadym Lebedev
Graphic Design: Vadym Lebedev
Case study: Stas Pakhomov
Producer: Natalia Bovshyk
Producer: Olga Mykhalchenko
Creative Direction: Oleksii Riepik
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