2020Early Birds
Unveiling the Symbolism Behind the Early Birds Logo
Awards
CLIENTNovy Channel (Starlight Media)
CategoryLogo Design Opening Titles
Scope of work
Concept Design Graphic Design Icon DesignTypography Visual IdentityAt Starlight Creative, we believe that every design has a story to tell. When tasked with crafting the logo for the gripping series, Early Birds, targeted at the youth demographic (ages 12-18), we embraced the challenge of capturing the essence of danger, mystery, and intrigue that permeates the narrative. Drawing inspiration from the core themes of the series, our logo design revolves around a central symbol with layers of significance. At first glance, it represents the completion of tasks within a dangerous game played through smartphones—a chilling reminder of the perilous consequences that unfold. Yet, upon closer inspection, the symbol takes on new dimensions, symbolizing the notches etched into a player's body, marking their journey through the treacherous landscape of the game. And like a bird soaring through the sky, it embodies the sense of freedom and escape sought by the characters amidst the chaos. With each element meticulously crafted to convey a different facet of the series' narrative, the Early Birds logo serves as a powerful beacon, drawing audiences into a world where danger lurks just beneath the surface. Join us at Starlight Creative as we continue to unravel the mysteries of design, one story at a time.
Awards:
PromaxBDA Europe 2020 — Gold Winner [Programme Specific Logo]
PromaxBDA Europe 2020 — Finalist [Social Responsibility Announcement Spot]
PromaxBDA Global Excellence 2020 — Finalist [Typography]
The Very Best Of — C-7 TV Project — Typography
Best Of — C-6 TV Program — Logo
Best Of — C-13 TV Program/Film Promo — Promo Spot: Motion Graphics
Best Of — C-14 TV Program/Film Promo — Open Titles
Best Of — C-16 TV Program/Film Promo — Miscellaneous Design
Best Of — C-20 Motion Graphics — Title Design of Film/Series
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Credits:
Motion Designer: Andriy Naumenko
Designer: Ilya Halushko
Designer: Tatiana Hosteva-Hovorova
Designer: Lilia Sabitova
Compositing, 3D: Dmytro Didenko
Direction: Oleksii Ihnatiev, Evgeniy Krasulya, Valeriya Kovalenko
Editors: Evgeniy Krasulya, Andriy Naumenko
Calligraphy: Victoria and Vitalina Lopukhiny
Cameraman: Dmytro Peretrutov
Music: Dakooka
Digital: Ksenia Kasatkina
Promo Director: Yurii Bondar
Promo Producer: Olha Shpachuk
Marketing Director: Olga Balaban
Art Direction: Oleksandr Antonov, Zakentiy Gorobyov
Producer Design Bureau: Natalia Bovshyk
Creative Directors: Oleksandr Antonov, Oleksii Riepik
Head of Design: Oleksii Riepik
Head of Marketing: Olena Martynova
Script, Series Producer, Showrunner: Eugene Tunik
General Producer: Oleksii Hladushevskiy
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